Transformative Strategies for Impartiating Patient Narratives
If you want to learn how to create video testimonials that convert, then this post is for you. It’s time to stop wasting time and money on ineffective videos that don’t get results. If you follow the tips below, you’ll have a solid strategy for creating professional-looking testimonial videos that your customers will love and share.
Identify Your Perfect Customer
The first key tactic to creating a perfect testimonial video is identifying your perfect customer. The more you know about the type of person who will benefit the most from using your product or service, the better you can tailor your video content to speak directly to them.
It may seem like a daunting task, but there are several ways you can go about defining who this person is:
If possible, talk with current customers and ask them what they love about their experience with your business.
If that’s not an option for some reason (maybe there aren’t any current customers), consider hiring a research firm or marketing agency that specializes in surveying potential customers and asking questions like “What would encourage you to buy from us?” or “How could we improve our service?” With this information in hand, it should be easier than ever before!
Ask Authentic Questions
Open-ended questions are the best way to engage customers and get them to speak naturally.
Make your question relevant to the customer and your product or service.
The more specific you can be with these questions, the better. For example, if you’re selling pet products online, ask about their pets’ names, breed, and color (if applicable).
If there’s no good reason for asking a question then don’t! For example: “How was your experience with our website?”
Title: [New] Transformative Strategies for Impartiating Patient Narratives